Park Wynn Brand Check

What is your brand actually asking you to fix?

Choose the answer that best matches the business today. The check runs in your browser. Nothing is submitted or stored.

01Can a customer explain what you do, who it is for, and why it is different? Yes. The answer is consistent and specific. Mostly, but it changes depending on who explains it. No. The explanation is broad, long, or unclear.

02Does the homepage make the offer and intended customer obvious within a few seconds? Yes. The offer and audience are immediately clear. The information is there, but visitors have to work for it. No. The page leads with vague claims or general information.

03Does the business look like the same business across its website, social profiles, documents, and proposals? Yes. The system is consistent without feeling repetitive. Sometimes. Several touchpoints have drifted. No. Each touchpoint looks independently made.

04Do the logo, typography, and colors remain legible and recognizable at small sizes and in practical formats? Yes. The identity works across digital and print use. It works in ideal situations but breaks in common ones. No. The business regularly improvises around the identity.

05Does the website guide the right visitor toward one clear next step? Yes. The action is obvious and supported by the page. There are several competing actions. No. Visitors have to decide what to do on their own.

06Does the mobile site load, read, and function without creating avoidable friction? Yes. Mobile is treated as a primary experience. It works, but the experience feels compressed or inconsistent. No. Mobile exposes clear layout, speed, or navigation problems.